I see waste materials differently. I believe waste is too valuable a resource to waste. Since 2017, plasticity. has re-imagined waste materials and transformed them into functional everyday, upcycled products that add value to your everyday life.

I am inspired by the hopeful notion of neuroplasticity - our brain's ability to create new neural pathways in response to change and our ability to adapt in a positive manner to challenges.. I think when faced with a challenge, we are presented with the opportunity to re-think, and potentially even thrive...

plasticity. is based in the Eastern Cape, the province with the highest rate of unemployment, currently sitting at 47.1%, in the country with the highest level of unemployment in the world. I believe we are uniquely positioned to make an impact in the Eastern Cape by creating opportunities for skills-based training, supporting local plastic recyclers and giving second chances.